HESTON BLUMENTHAL’S EASTER INTERNET FRENZY
2014 Mar 17th 14:25 PM
Some may
remember Heston’s epic orange-filled Christmas puddings selling online for up
to £155 on eBay, with some eager eBayers listing their stock at £250 each.
The Heston
from Waitrose range originally launched in 2010 with his Hidden Orange Christmas
Pudding raising the barrier for premium desserts. Following his sell-out
success Heston is now turning his skills to deliver this Easter’s must have!
Only 8,000
hand-crafted eggs have been made for Heston’s range to be sold for £20 in Waitrose
with the expectation to fly off the shelves and on to eBay.
Heston
commented on his limited edition creation: ‘Shoppers will open the packaging to
find a dark chocolate velveteen egg, which has been hand sprayed with chocolate
to give an unusual velvet effect, lightly coating the 65per cent dark chocolate
shell beneath.’
‘When you
crack it open you discover six mandarin ganache chocolate filled speckled hen
eggs on a nest of vanilla flavour edible shredded paper.’
‘The citrusy
notes of the chocolate eggs against a light backdrop of vanilla in the shredded
paper combine in perfect harmony.’
What do you think?
Will Heston pull off another chocolate-y internet frenzy? We won’t have long to
find out, Heston’s Easter range launches in store tomorrow!
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