Does using eBay Best Offer increase sales?
eBay Best Offer is a long-standing and oft-overlooked function which this trial shows gives the seller a way of increasing sell-through rates by nearly 20% at a modest cost of around 5%.
One of the quirks of the eBay marketplace is the ability to invite an offer from a buyer below your asking price—the eBay Best Offer feature has been available for as long as I can remember and at Stuff U Sell we include it on all our fixed price listings. We found that we were overwhelmed with offers at peak period so we use the automated accept / reject pricing – and to prevent buyer gaming we partly randomise this level. We also have a strict unpaid item policy to prevent offer-testing gaming.
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